Who wants ice cream? The Frosty Cove is the place to go!

We began the project with an in-depth discovery session to understand the goals of the website, the unique features at each location, and the brand identity. The key take-aways were the audience being local families as well as tourists; their brand voice being wholesome, fun, and very community-centered; and their design preferences being consistent with their branding.

After the creative direction was approved, I designed the website to focus on: Location-Specific Pages - each location was given its own dedicated page with detailed information on menu items, hours of operation and special offerings.' Mobile-Friendly design - since many customers would access the site on the go and need directions, I prioritized mobile design with links to maps for ease of use for tourists.; Simple Navigation: The layout was design to be classic and intuitive.

The client was thrilled to have a website that was easy to edit, especially with the hours of operation being tied to the sunset. The brand identity was prevalent yet not distracting making the user experience top notch.

Upon approval, I delivered a fully functional website, ensuring it was optimized for search engines (SEO). I also provided training on how to update the seasonal sections, photos and hours as they needed.

The website launched successfully, providing The Frosty Cove with an effective online presence that reflects their brand and engages their audience. The site has received positive feedback from customers for its user-friendliness and clear information, particularly the ease of finding location-specific details.

Having established a smooth working relationship with The Frosty Cove, I am well-positioned to handle any future website updates, special features, or digital marketing initiatives. With a deep understanding of their brand and the tools already in place, I can deliver rapid solutions for any new needs, making me the ideal partner for their ongoing growth.