Going Green in the Construction World

The project began with an hour-long strategy and discovery session where we explore the brand's vision, target audience, and marketing position. Through this session, we clarified key elements such as brand personality, color palette, and key values. Together, we developed a creative direction that embraces these concepts and highlights the unique aspects of the brand.

Once the creative direction is approved, I got to work on three distinct logo concepts, each with a unique approach that adhere to the brand's identity. One -a sleek and minimalistic design; two - a more playful design with organic shapes; and three - a modern logo with bold typography and a subtle, sophisticated emblem that communicates the vision and core values of the brand.

After reviewing the designs, the client expressed enthusiasm for the third concept, citing the bold typography and subtle emblem as the perfect representation of their brand's identity. We made a few minor tweaks to ensure the logo was flawless, and the client was thrilled withthe outcome.

Once the final logo design was approved, I provided the client with all the necessary files for immediate use across various platforms including four different file formats (jpeg, png, svg, and eps) and a brand guide outlining color codes, typography and usage rules to maintain consistency in future applications.

Viridescent Builders now has a professional, cohesive brand identity that visually communicates their mission and resonates with their target audience.

Having established a strong relationship with this client, future projects will be streamlined and efficient. With a deep understanding of their brand elements, preferences, and workflow, I can deliver any needed marketing materials with a faster turnaround. This allows me to act as a reliable partner who consistently supports the business's growth and success.